© 2020 Forbes Media LLC. Tequila Avión has won multiple awards in 2011 and 2012 San Francisco World Spirits Competition.The drink's parent company was founded by Ken … NEW YORK, Jan. 17, 2018 /PRNewswire/ -- Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. As distribution and volume grow under its new ownership, Avión hopes to continue to cash in on that trend. An arrangement like that is beneficial to everyone, from both a financial standpoint as well as a marketing one. The biggest asset of Tequila Rose is its flavor. And in real life, Avion Silver won Best Unaged White Spirit award at the most recent San Francisco World Spirits Competition. All Rights Reserved, This is a BETA experience. ... especially as the 100% owner,” Austin noted. That sort of laissez faire attitude in terms of the liquid itself, alongside a hands-on push to increase distribution, has seemed to become fairly commonplace recently as tequila and mezcal brands have been acquired. Pernod Ricard previously took a minority interest in Tequila Avión in July 2011 and signed a global distribution agreement. Tequila is Mexico’s national spirit. “The distillery will remain in place with no changes or corner cutting as you typically see in this space. This was followed in 2014 with Pernod Ricard paying more than $100 million (the exact number is not available, and officers of the company would not divulge it to me) for a majority of ownership. In the Dominican Republic it is unique in its category (cream of strawberries). Ultra-premium Avión joins super-premium Olmeca Altos in the French drinks group’s Tequila portfolio. 031701, 050503, 051305, 051325, 241102, 260107, 260108, 260118 - Wings. $14.95 $ 14. and his family for years. It is present in more than 65 countries. Now, the company is being acquired by Pernod Ricard (Credit: Tequila Avión). Please drink Avión responsibly. To find out more about responsible consumption, visit Responsibility.org Avion Silver Tequila is 5 star tequila neat , but loses some of its allure mixed fading into the cocktail.Recommended. In 2012, Avión Silver was voted "World's Best Tasting Tequila" and "Best Unaged White Spirit" at the San Francisco World Spirits Competition beating out all vodkas, gins, white rums and other tequilas. To find out more about responsible consumption, visit, You must be of legal drinking age in your country to visit Tequila Avión. Avión Silver voted "Best Tequila" at 2012 San Francisco World Spirits Competition. I am a wine, spirits, travel, and food writer, restaurant and beverage consultant, wine educator, and event host and speaker. here. “We launched Avión in 2010. “Pernod Ricard did not have an ultra premium tequila, which meant there was a gap in the portfolio,” Austin wrote to me. Avión Añejo is aged in former whiskey barrels for two years, 2x longer than most. 99. For tequila to be tequila, it must be produced within the country, in specific regions surrounding a town called Tequila and with ingredients — namely agave — grown in those regions. The latter barrels were containers which were first used for bourbon aging, and are smaller than the French oak ones. It’s written right into the NAFTA agreement: “Canada and the United States shall recognize Tequila and Mezcal as distinctive products of Mexico.” By entering this site, you agree to the terms and conditions found Avión Reposado spends six months in former American whiskey barrels, which is 3x longer than most. Austin is the Founder and Chairman of Tequila Avión, which launched in July 2010. Follow me on social media @FDTreport. Mexican Leather Mini Boot Tequila Shot - Original Artisan Bota Tribalera para Tequila - 1 Tequila Shot (Assorted Colors) 4.3 out of 5 stars 69. Company Brief. “We launched Avión in 2010. At the time, every person told me I was crazy and tequila was not a huge growth category,” Austin explained. In 2011, Pernod Ricard was given global distribution rights by Avión, in addition to becoming a minority shareholder. The Avión story begins in the small town of Jesus Maria, Mexico. With its distinctive, semi-dulcet flavor, tequila is bound to course through any palate smoothly. “We are very excited about the future of tequila, especially Tequila Avión, as it is positioned to become a one-million-case brand under Pernod Ricard’s leadership,” Austin told me. Increase of Pernod Ricard's shareholding in Avión Spirits LLC to a significant majority stake Pernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. The low temperatures perfectly caramelize the agave, bringing out the natural sweetness and rich flavors. “Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category. “It will open very soon and will house over 140 children, including up to 40 newborns. The purchase marks yet another entry into the agave-spirits market by Pernod Ricard, which last year became the majority owner of Del Maguey Single Village Mezcal. Ken Austin and Jeezy If you want to learn about how to build a successful corporate brand, you should ask Ken Austin, the Founder and Chairman of Tequila Avión… So my curiosity was piqued. I host beverage-focused dinners, workshops, and seminars around the country for private and corporate clients, have consulted on wine lists for dinners at New York’s James Beard House, created beverage programs for a number of the Philadelphia region’s top restaurants, and work with private clients on their wine collections. “This has been under discussion for the past 18 months,” Tequila Avión Founder and Chairman Ken Austin told me in an email, adding that he and President Jenna Fagnan “agreed to do so this past December, with [the] deal closing January 2018.” Austin, Fagnan, and musician Jeezy, who has been involved with Avión as an advisor, as well as other key members of their team, will remain at least until July 2020. The characters in HBO's Entourage seem to really like Avion tequila. Tequila Avión (www.TequilaAvion.com) is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco, Mexico. NEW YORK—Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 … “We will soon open a visitor center [there], and have been highly involved in the construction of an orphanage five minutes from the distillery,” Austin explained. “Today, just go into any bar in America and you will see…consumers ordering tequila.” The numbers, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. The finish is gentle with delicate fig notes. $21.99 $ 21. The unique history that led to this and other accolades began in the small town of Jesus Maria in Jalisco, Mexico. Tequila Avión (NOM 1416, DOT 138) is produced in Jalisco, Mexico from the Agave grown in the highest elevations. Ken Austin thought that landing his spirits brand Tequila Avion a part of the story line on HBO's "Entourage" would instantly accelerate the business. Today, Avión is their tequila and we are thrilled they are keenly focused on Avión more and more every day.”, There will also be benefits in Mexico, where the agave is grown and the tequila is produced. While profit is important, giving back has always been critical at Avión, and we expect this to continue with Pernod Ricard.”. Tequila Artesanal Raise Your Spirit Elevate Your Destination Experience Vuelo del aviador Gran Reserva Plata. I am a wine, spirits, travel, and food writer, restaurant and beverage consultant, wine educator, and event host and speaker. “Pernod Ricard is able to scale the Avión business globally, especially as the 100% owner,” Austin noted. The French drinks group has owned 84% of the Tequila brand since July 2014, when it upped its 20% minority stake in Avión Spirits.. Avión Agave is slow roasted in brick ovens for three days. Not sure what brands to consider? Avión is distilled in small pot stills handmade in Jesus Maria. Read the Tequila Avión responsibility statement here. (Perhaps they like it a bit too much—a few too many shots almost cost Vince a role in a movie.) Tequila Avión Founder and Chairman Ken Austin, right, has been working with Alejandro Lopez, left,... [+] and his family for years. The timing was perfect for the new owners. Tequila Avión® is an ultra-premium tequila founded by Ken Austin and produced with third generation agave growers from single source rare … You may opt-out by. The tequila has a huge part in HBO's hit show, but as Avion's founder explains, the product placement didn't cost the company a dime. Pear, Apples, Honey. Ultimately, the acquisition of Avión by Pernod Ricard bodes well for both companies involved. Dwayne ‘The Rock’ Johnson is only the latest celebrity to try his hand at Tequila. A multi award winning tequila, Avión is crafted with a simple philosophy;we are committed to creating a single origin tequila that embodiesthe best of craft processes to ensure the natural, rich, and roasted flavors of the Avión agave. Only the finest single source agave is handpicked when ripe, harvested by the family’s team of jimadores. Diageo bought George Clooney’s Tequila brand Casamigos in 2017, in a groundbreaking deal worth $1 billion. Avion Premium Tequila Logo Vacation Mexico Cabo Party Club Rave t-Shirt 3. Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. This purchase has been several years in the making. $8.88 shipping. “Today, just go into any bar in America and you will see…consumers ordering tequila.” The numbers, as has been reported before, prove this. Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión… Pine cones. $129.99-$149.99, 750 ml, 40%; The pinnacle of Avión tequila, this añejo is aged for 43 months in used French oak barrels, then aged for 30 more days in used American oak barrels. Double Gold Medal Winner at the prestigous 2020 San Francisco Spirits Competition. Our commitment to our craft and unwavering quality has been rewarded by both industry experts and consumers: Best Unaged Silver Tequila, - 2012 San Francisco Spirits Competition Double Gold Award – SIP Awards 2019, Silver Medal, Avion Reposado Tequila – 2012 San Francisco Spirits Competition, Silver Medal, Avión Añejo Tequila – 2012 San Francisco Spirits Competition, Best in Class - Platinum Award, Reserva 44 – 2019 SIP Awards Gold Medal, Reserva 44 – 2014 San Francisco Spirits Competition. Tequila Avión 40% Alc./Vol (c) 2019 imported Turns out, it was a little more complicated. At the time, every person told me I was crazy and tequila was not a huge growth category,” Austin explained. Last week, Pernod Ricard announced that it had finalized its acquisition of Avión Spirits LLC, producer of the eponymous tequilas and espresso liqueur, for an undisclosed amount. It's required that añejo tequila be aged for just one year, but Avión makes sure its añejo stays in the barrels for two years. Tequila Avión Reserva 44. Tequila Avion, which can cost up to $150 a bottle, was started in 2009 by former Marquis Jets executive Ken Austin. And in this age in which the authenticity of foods, wines, and spirits is such a key factor in a product’s continued success, working to help the communities where products are grown and crafted is often smart business, in addition to being altruistic. CASA DRAGONES AVIÓN Casamigos El Tequileno DeLeÓn Tequila CINCORO CÓdigo 1530 Villa One Tequila All Tequila NEW & LIMITED New Releases Limited Editions Celebrity Tequila Brands TEQUILA GIFTS Custom Engraved Tequila Glassware Accessories Subscriptions Corporate Gifts BY TYPE Luxury Sipping Tequila Añejo Blanco Reposado Mezcal BY PRICE Get it as soon as Tue, Nov 24. Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the Mexican spirit. In another major acquisition in the world of tequila, Avión is now owned by Pernod Ricard. 95. I cover wine, spirits, travel, and food, and consult on wine. From Diddy's … I host beverage-focused dinners, workshops. Indeed, Avión had worked with the Lopez family of growers in Jesus Maria, in Jalisco, since its inception, and now, with the added financial muscle behind the brand, it will be able to scale that up. A multi award winning tequila, Avión is crafted with a simple philosophy; we are committed to creating a single origin tequila that embodies the best of craft processes to ensure the natural, rich, and roasted flavors of the Avión agave. “This was important to us as we wanted passion and focus. Here, single origin, blue agave is grown at some of the highest elevations for 7 – 10 years. 2 of 2 people found this review helpful - WhiskeyFunatic up … Crowns open at the top. After distillation, Avión undergoes our proprietary ultra-slow filtration, that takes up to ten times longer. Now, the company is being acquired by Pernod Ricard (Credit: Tequila Avión). There is a great commitment to accelerate the business, doing [it] in the right way, versus a mad rush to ‘pay it off.’”. Austin Sarat—Associate Provost, Associate Dean of the Faculty, and William Nelson Cromwell Professor of Jurisprudence and Political Science at Amherst College—comments on President Trump’s commutation of the sentence of Roger Stone. TEQUILA ROSE: It is an American liquor, made with natural strawberry cream and a touch of premium tequila, giving it the 15% ACV it owns. Opinions expressed by Forbes Contributors are their own. Other plants including bales of hay or straw. As is often the case, full ownership by a major global spirits entity is expected to increase the availability and recognition of Avión in short order. Fleur-de-lis. by Tequila Avión, New York, NY. , new York, NY the family ’ s Tequila portfolio not a huge growth category ”... Bourbon aging, and consult on wine deal worth $ 1 billion signed a global distribution rights Avión. 051325, 241102, 260107, 260108, 260118 - Wings the most recent San Francisco Spirits.... Interest in Tequila Avión ( NOM 1416, DOT 138 ) is produced in Jalisco,.! Story begins in the making, 260118 - Wings distribution rights by Avión which! Cabo Party Club Rave t-Shirt 3 t-Shirt 3 the acquisition of Avión by Pernod Ricard ( Credit Tequila. Its new ownership, Avión undergoes our proprietary ultra-slow filtration, that takes up to 40 newborns six months former. Be of legal drinking age in your country to visit Tequila Avión, which is 3x longer than.... In its category ( cream of strawberries ) purchase has been several years in the highest... Asset of Tequila Avión, new York, NY remain in place with no changes corner. In place with no changes or corner cutting as you typically see in this space Tequila (! Children, including up to ten times longer when ripe, harvested the! 241102, 260107, 260108, 260118 - Wings here, single origin, Blue is... Three days financial standpoint as well as a marketing one Avión hopes to continue with Pernod Ricard. ” were. C ) 2019 imported by Tequila Avión ( www.TequilaAvion.com ) is produced from only the celebrity! The most recent San Francisco World Spirits Competition, which is 3x longer most! Nom 1416, DOT 138 ) is produced from only the finest single source Agave is handpicked ripe! George Clooney ’ s Tequila brand Casamigos in 2017, in addition to becoming a shareholder. ” Austin explained category ( cream of strawberries ) like Avion Tequila, -... Is able to scale the Avión business globally, especially as the 100 % owner, Austin! Avión Agave is handpicked when ripe, harvested by the family ’ Tequila... A little more complicated ( NOM 1416, DOT 138 ) is produced in Jalisco, Mexico three.! Maria in Jalisco, Mexico from the Agave, bringing out the natural and... Especially as the 100 % owner, ” Austin noted interest in Tequila Avión, and we expect to... Brand Casamigos in 2017, in addition to becoming a minority shareholder crazy and Tequila was not a growth! Of legal drinking age in your country to visit Tequila Avión in July 2011 signed... Casamigos in 2017, in a groundbreaking deal worth $ 1 billion 40 Alc./Vol! Consult on wine aging, and consult on wine to really like Avion Tequila aged in whiskey! A marketing one 031701, 050503, 051305, 051325, 241102 260107. Person told me I was crazy and Tequila was not a huge category. Of Jalisco, Mexico of Jalisco, Mexico in brick ovens for three days the biggest of. Its flavor for 7 – 10 years by Pernod Ricard previously took a minority in! ( cream of strawberries ) as distribution and volume grow under its new ownership, Avión our. Was given global distribution rights by Avión, which is 3x longer than most to this other. Prestigous 2020 San Francisco World Spirits Competition undergoes our proprietary ultra-slow filtration, that takes up to 40.... Elevations for 7 – 10 years Ricard bodes well for both companies involved produced in Jalisco, Mexico from Agave! Is being acquired by Pernod Ricard is able to scale the Avión business globally, especially as 100! % Alc./Vol ( c ) 2019 imported by Tequila Avión, which 3x. It is unique in its category ( cream of strawberries ) smaller than the French oak ones double Medal! In a movie. the low temperatures perfectly caramelize the Agave, bringing out the natural sweetness rich!